Let’s not forget that LIFx financial health was bad as well. They had a huge debt to their largest shareholder who wanted payment. I would suggest that LIFx was in a bit of trouble as well and close to administration. To me BUD and LIFx probably saved each other from the administrator. A deal came together over a beer to save both. BUD was public and could raise $$, LIFx came with a new shiny story, or should I say colourful story, and cashflow for BUD SH. They packaged the deal up and covered it in lipstick, raised a heap of money and debt and now they are hoping something good will happen. 2 crap companies coming together covered in lipstick, recipe for disaster. It will play out in time. IMO
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Let’s not forget that LIFx financial health was bad as well....
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