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https://www.linkedin.com/pulse/iot-profitability-ict-channel-ted-skorski/

A blog from a Dicker Data Product Manager:

Recently my colleague Jason Hall wrote a brilliant piece about IoT adoption in the ICT Channel; Today I would like to expand on the well-coined Internet of One Thing sentiment by introducing IoT profitability. Profitability's at the heart of all Technology adoption in the ICT channel, but sometimes the lines between the black and whites of profit, and the greys of long-term value can be overlooked. Below I am going to focus on how you as an early adopter can profit from one particular 'out of the box' solution - Buddy Ohm.
Buddy Ohm is an end-to-end solution providing critical insights to support commercial tenants, building owners, and operators better understand and manage their building’s energy profile. Think FitBit for buildings.
With no upfront costs, subscription-based billing, and simple install,  the ICT channel can confidently convert the smart city hype to a business proposition every end user will understand. For a low monthly service fee, Buddy Ohm provides and supports commercial grade sensors to monitor temperature, humidity, and electricity/gas consumption, and even solar power generation. The data collected is then visualised through glance-and-go dashboards providing building managers and occupants direct correlation between their actions and their building’s energy consumption, associated costs, and carbon footprint.
Buddy Ohm allows you to expand your business into the exploding IoT sector with a turn-key solution that's easy to sell and just as easy to deliver. As a reseller of Buddy Ohm, you can not only explore opportunities in an emerging market but also differentiate your existing portfolio by offering unique business outcomes to current and new customers alike,  all while increasing your recurring revenue stream.  While some IoT Solutions require substantial upfront investment, long-term commitment, and complicated installation. Buddy Ohm offers a complete solution that's easy to understand, sell, and install.
Meet growing demand for IoT solutions:

• Meet the emerging demand for IoT based solutions by offering a practical, valuable IoT solution that ‘just works’.
• Highly affordable; Buddy Ohm helps pay for itself through data-driven insights as well as behavioural suggestions that lead to energy savings.

Differentiate your business:

• Buddy Ohm offers resellers the opportunity to expand their areas of credibility and become a ‘trusted advisor’ in the connected-building space.
• Position your business as a thought leader by selling a value-based solution that helps to achieve multiple goals – cost reduction, environmental management, employee engagement, etc.
• Unlock funding and support by linking to the smart city and precinct ambitions driven by local, state and federal government.
• In the education market, link to sustainable school, smart school, and smart campus ambitions.
• In the commercial office sector, link to the green buildings and net-zero buildings agenda.

Create new opportunities:

• Buddy Ohm offers the opportunity to have new substantive dialogue with your customers, helping them realise their energy savings and environmental goals.
• Add or expand existing services in conjunction with Buddy Ohm.
• Introduce energy efficiency when discussing hardware refresh.
• Target an enormous range of organisations and buildings – government, schools and universities, commercial offices, manufacturing facilities, retail, apartment complexes, hotels – almost every building can benefit from Buddy Ohm.

Now, I understand drawing you in with the word 'Profitability' and not referencing money's a bit of a cheap stunt, and that's not to suggest there's no money to be made in an 'out of the box' IoT solution like Buddy Ohm, quite the opposite. Selling an end-to-end solution can be quite lucrative, but we must all remember to look between the lines when considering profitability in emerging technologies. Buddy Ohm is ready to go and a great way to get a foothold in the forthcoming IoT explosion. How can building monitoring benefit your client base? On top of the installation, what services can you wrap around Buddy Ohm?
Reach out if you would like to know more about Buddy Ohm or how Dicker Data can help you find the grey in your IoT go-to-market.