Why would I want to send my data to all these suppliers.  This...

Why would I want to send my data to all these suppliers.  This seems like a really odd business I am not convinced that this product is designed for the home owner as it is for 3rd party suppliers.  This would be highly invasive with no real benefit to the home owner

Here is the 'Integrate' text from your link suggesting I connect my home devices to SF or ZenDesk, why would I do that?

Once data is normalized with Buddy, it can be sent to a wide variety of business systems for rich visualization, connecting to machine to machine systems, or deep analysis with big data systems like Hadoop. Easily integrate data into everything from Splunk, Salesforce, Microsoft Dynamics, ZenDesk, Tableau and beyond.