You won't get pictures of athlete's like Cadel Evans promoting a product for free. You need to remember there endorsements are there income and lively hood. They will not publicly advertise a product for free when they know they have the profile to earn something from it. In saying that i think this stock has become undervalued. I think we need at least two full quarters to see how the product is expanding to the public in the sports market.
The sleep/snoring market is the big one in my opinion.
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