Um maybe because no one out side of mainly shareholders even knew about the product until the TDU.....
Cmon mate!
No one bought Swisse Vitamins before they knew about them because they didnt know about them, funny that!
But then after time and one of the marketing and endorsement campaigns well everyone knows about them dont they. Didnt happen in a day mate.
Be sensible and realistic.
DYOR IMO
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