Oroton have attempted to position themselves as a Top End Female fashion boutique with international aspiration.
How can this be when they offer aggressive discounts at DFO (Direct Factory Outlets) as well as in store discounts recently (60% off). Soo how can they position themselves as high end boutique when the whore of their products at ridiculously low prices......it just doesn't make sense; it is contradicting.
Could you imagine brands like Chanel or Prada having a Outlet at your local DFO?
I'm still on the fence with ORL; On one hand, they position (trying) themselves at the top end of fashion and in 2014, are expanding stores accorss Asia and the Middle East... on the other hand they compromise the integrity of their brand of their label by offering low prices and have DFO outlets........completly confusing and conflicting strategy.
ORL Price at posting:
$3.99 Sentiment: None Disclosure: Not Held
