Hamilton Beach are an interesting company. Worth a quick...

Hamilton Beach are an interesting company. Worth a quick read.

https://hamiltonbeach.com/our-history

Founded in 1904, they 'design, manufacture, market and distribute a multitude of small electric household appliances. Staying connected with consumers is a vital element of our company mission to provide innovative solutions to improve everyday living.'

Can't find anything on Hamilton Beach Fitness, per se, but Hamilton Beach Health gives an idea of where they see opportunity to expand their franchise and are already doing so. They appear to be just getting started.:

https://hamiltonbeach.com/health

'Hamilton Beach Health empowers people to take control of their health with ground-breaking, digitally connected tools. We are partnering with medical technology pioneers to offer in-home solutions for both patients and caregivers. Hamilton Beach Health is committed to developing, distributing, and marketing unique & innovative in-home medical technology products that will improve everyday living'

Not saying there is anything happening (yet) between Hamilton Beach Fitness/Health and CardieX, but the fact they checked out CardieX at CES, and Craig saw fit (cough cough) to mention them in the Tweet, suggests there may be synergies for both companies to develop further. Certainly, they have a huge, well-established and ready-made customer base to exploit for mutual benefit.