Health and beauty secrets: Dr Esra Ogru, co-founder of skincare brand Elixia
Dr Esra is a busy mother of a three-year-old daughter so she understands that women need a fuss free, scientifically proven and safe skincare regime.
A trained microbiologist, Dr Esra has an impressive academic portfolio and has spent her career perfecting skin care for women.
She spoke to Madison about the successful brand she co-founded, Elixia, which offers women an array of skin care choices tailored to their needs.
What better person to share inside knowledge and tips on preventing wrinkles and keeping your skin hydrated!
Have a read on and see what might work for you…
When you say your products are free from nasties, including parabens, formaldehydes, sulphates, phthalates, paraffins, artificial colours and dyes, SLS and SLES’s and DEA’s, what does this mean?
At Elixia®, we believe in making genuine, honest products that work. That means we focus on putting great ingredients into our products and don’t create formulas with unnecessary “fillers” that can cause skin irritation and redness.
Are the products you produce better for your skin because they are free from “nasties”?
Any products without “nasties” are always our first choice as there is less chance of clogging pores, causing irritation and harming the skin. Our TPM® Delivery Technology is developed from natural Vitamin E so is perfectly safe and provides extra protection for skin.
Because your company isn’t using chemicals to make your products does this mean you are producing less bio-waste?
We take great pride in creating products that are made in certified manufacturing facilities in Australia, and ensure we produce as little waste as possible.
Who are the products you release best for? What types of women or men do you recommend use these products and why?
Our skincare products are suitable for anyone concerned with the signs of ageing. Our High Performance skincare line is full of super powered peptides and anti-ageing ingredients - anyone that wants to improve fine lines and wrinkles and wants a simple, yet effective skincare routine with products that feel amazing.
Our hero product, BodyShaper Cellulite Contour Crème® has proven a hit with women of all ages who have a little or a lot of cellulite that just won’t budge. It feels like a beauty cream and absorbs super quick, so it’s as easy to apply as a daily moisturiser with the extra benefit of helping to reduce cellulite. We have some male fans too, who tell us that they see results around their tummies!
What is the best thing you can do for your skin if you are sensitive to a lot of products on the market? Should you use a natural skin regime?
Our Natural skincare line is perfect for anyone with sensitive skin. It’s a range developed with naturally derived ingredients so it’s gentle yet effective. Plenty of moisturising oils such as avocado, macadamia and aloe keep skin soft and there’s a whole regime from Cleansers to Serums that work beautifully together.
All our products are developed with our patented TPM® Delivery Technology. It’s developed from natural Vitamin E, is perfectly safe and helps soothe and calm sensitive skin.
If you notice you are getting wrinkles what is the best thing you can do to stop the signs of ageing? Should you rethink your skin care regime or just alter some things in it?
Unfortunately we can’t stop the signs of ageing, but we can reduce them by using skincare that is developed specifically for anti-ageing benefits. Getting into a routine of using a Day and Night Cream (such as our Daily skin Smoothing Lotion and Night Renew Complex) will improve your skins appearance. Specialty products such as our Instant Wrinkle Fix and Fine Line Lip Serum are also created to target specific needs, such as expression wrinkles or those fine lines around the lips.
What is the best thing you can do for your skin during the summer heat?
Ensure you continue your skincare routine – when it’s hot, make sure you moisturise to prevent skin from becoming dehydrated. Drink plenty of water, and use a sunscreen in your moisturiser or primer when possible. Keep skin clean by using a gentle cleanser (Elixia® Vitamin E-Enriched Cleansing Cream) and exfoliate lightly once or twice a week to unclog pores and keep skin fresh and looking alive. (Elixia® Crystal Derm Exfoliator).
Remember your hands! Our Hand Revitalising Cream contains a sunscreen, as well as other anti-ageing ingredients to keep hands looking and feeling younger. Hands are a tell-tale sign of age, so look after them as well as you look after your face.
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