ContextWeb's Automated Ad SolutionJune 10,2005By Mike Corsini |...

ContextWeb's Automated Ad Solution
June 10,2005
By Mike Corsini | Back to News

ContextWeb will appear on websites owned by the Meredith Corporation, which include "Better Homes and Garden", "American Baby" and "Ladies' Home Journal".

Instant analysis of website content using ContextAd technology allows ContextWeb to serve relevant advertisements.

"ContextWeb's new approach means relevant offers at the right time to the right customer. ContextAd offers a win-win-win for the publisher, advertiser and end user," says Dan Hickey, director of business development, Meredith Interactive.

Using both content and keywords for analysis and matching, ContextAd ensures four to six times the clickthroughs as competing ads, according to ContextWeb.

http://imediaconnection.com/news/6087.asp

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< As users of HIGHBEAM Research conduct online research, "ContextWeb" will display the latest and most relevant 'ADS' using Contextweb's real time Technology "Context-ad" (TM).

These ADS will display on Highbeam Research's extensive archive of 33 Million premium Articles from quality publications including 3000 newspaper, magazine, book, journal & transcript publishers that is updated daily with 20,000 new articles.

http://www.contextweb.com/Corporate/pressroom/docs/HighBeam_ContextWeb.pdf

Readers should be aware of what has been written of success of Googles Adsense, in relation to the $380 Million paid to Google Adsense relationship, partners.

Both Mededith & Highbeam are just TWO of the many Publisher/Media Partners that feature strongly within Looksmart's 'new' Verticals, that will probably see these highly successful 'content and keyword' type "Contextads", soon appearing within page content of these LOOK Verticals.

"ContextAd ensures four to six times the clickthroughs as competing ads, according to ContextWeb".

Cheers to holders !!

:)
LC