Check out this web site....
http://www.torino2006.org/ENG/OlympicGames/news/news_ita150209.html
I think the company has hopefully turned the corner - 2006 could be an absolute boomer finanically - by my calculations it is not beyond possibility that the stock climbs back to the 50 cent level particularly if they have a strong Winter Olympics followed by a strong World Cup Soccer....