contract with breville, page-5

Mak the market cap is based on the risk of it remaining in existence with respect to its cash reserves. Forget the PE of 25 for now, we've got to get through the long winter ahead without another cap raise.

I do agree with you - yes it's another product to add to the line and I'm happy with that, but I would dearly love a green bag not so nieche. Yes nieche provides some form of protection in terms of fewer compititors, but fewer marketable comsumers.

One thought though is - what juicer brand does Boost Juice use... yes it's a franchise model, but gee this is where I would love to see the discretionary become more staple (as part of prescribed business operations)