From the 4C last week…
Alexium has been selected as the supplier of chemistry on a number of new mattress lines with both existing and new customers which are expected to be launched at the Las Vegas Furniture market later this month. Leveraging our current success in bedding, Alexium is expanding the Alexicool portfolio to enable penetration into higher volume market segments.
….and from last month’s Petra Capital Update Report
Bedding: In addition to the current sales of Alexicool, which currently sits at c80t per month, there exists an opportunity to expand these to c400-500t per month with an existing major customer. This would involve an application into a much greater and broader range of products, as the customer looks to internalise its fabric manufacture, in turn necessitating greater control over supply chain (i.e. chemistry).
The Winter 2018 Las Vegas Market is being held this week. Mattress majors, Serta and Simmons (owned by parent company,
Serta Simmons, the largest bedding manufacturer in North America) are both launching new lines incorporating PCM cooling technology.
Serta’s new offering, which is said to build upon the ongoing success of the company’s iComfort memory foam collection, is a hybrid mattress combining a coil support system with memory foam. The new line has 11 mattresses and features Tempactiv cooling memory foam. Select models also feature Tempactiv Touch fabric. It was at
last year’s Winter Las Vegas market that Serta first launched its iComfort memory foam line of mattresses featuring Tempactiv PCM.
At this week’s market, Simmons is also launching five new hybrid models in its
Beautyrest Platinum mattress line which incorporate Infinicool Surface and Infinicool HD Surface technology. Infinicool is said to “uniquely position phase-change materials directly beneath the fabric covers to help move heat away from the body” and is also described as “a cool-to-the-touch feeling on the memory foam surface”.
Simmons has made the decision to expand the use of Infinicool beyond mattresses. In addition to the new Beautyrest Platinum line, Simmons is simultaneously launching
a new sleep accessories line called Beautyrest Complete. The collection, designed to work with Beautyrest mattresses as a comprehensive system, features pillows, mattress covers and pillow covers. The mid to high range pillows feature the same Infinicool PCM used in the Platinum mattresses.
The Infinicool trademark was filed in late October last year with respect to "fabric covering pillows and mattresses".
The following are from recent coverage of the Las Vegas market
Serta is launching an all-new line of iComfort Hybrid mattresses at the Winter 2018 Las Vegas Market. Building upon the ongoing success of its iComfort memory foam collection, the company combines the specialty comfort feel with the added support of a new advanced coil support system.
This new collection is the first hybrid mattress to combine Serta’s TempActiv Gel Memory Foam with its latest and most advanced Hybrid Coil Support System. Featured in the company’s successful iComfort memory foam collection, TempActiv Gel Memory Foam was designed to maintain a more comfortable sleep temperature by dissipating excess heat during the night. By integrating that cooling, cushioning comfort with advanced coil technology, the iComfort hybrid mattress provides the valuable benefits of contouring support.
Select models in the iComfort hybrid line-up will also feature Serta’s TempActiv Touch Fabric. This advanced textile delivers a cool-to-the-touch sensation that consumers can feel immediately. …
With eleven new mattresses ranging from $1,299 to $2,999, Serta’s new iComfort Hybrid line is a comprehensive specialty offering at a more competitive price point.
http://sleepretailer.com/mattress/serta-debuts-new-icomfort-hybrid-at-winter-market/
NEW BEAUTYREST PLATINUM LINE
Featuring a contemporary aesthetic with simple yet sophisticated patterns, the new Beautyrest Platinum line comprises 16 innerspring and hybrid models ranging in price from $1,299 to $2,999 that focus on regulating the nuances of temperature and support to offer smarter, restorative rest.
The 11 Beautyrest Platinum innerspring models and five hybrid models incorporate temperature-management technologies, such as the new InfiniCool™ Surface and InfiniCool HD Surface, which are enhanced with cooling materials to help move heat away from the body.
https://bedtimesmagazine.com/2018/01/beautyrest-platinum-and-beautyrest-complet/
(20min delay)