According to GFK Market Research Data, 950,000 australians currently purchase regular cordless phones each year.
With a well advertised campaign to be launched shortly, Australians will soon have the option of purchasing an Engin cordless phone (that works like regular cordless) for $199 that will save them between 50-75% on their current phone bill.
IMO this new phone may sell considerably more units (subs) than ENG's current 100,000 sub target for '07, possibly by a factor of 2-4.
Any other thoughts?
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