I asked the same question until I did some work on the company.
The platform is for commercial usage primarily. How to save a bundle on o/s calls/messaging/data when working around the world. You don't faf around on viber/fb messenger when you are trying to converse with customers, and they need to get you on 1 number regardless of where you are. This is a simple brilliant solution for international companies.
I asked the same question until I did some work on the company....
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