cosmetic industry is huge

by Cory Schulz
Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skincare being the largest one out of them all, accounting for 31 percent of the global market.

The United States is the biggest cosmetic market in the world, with a total revenue of about 53.70 billion U.S. dollars and employing about 52,512 people in 2011. The leading beauty cosmetic company in the United States is Procter & Gamble, making up 14.2 percent of the market and generating 29.9 billion U.S. dollars in net sales.

The cosmetic industry seems to be continuously developing, now more than ever with the advent of internet companies. About 7.2 billion U.S. dollars was generated by online shops and mail-order household sales in 2010. Cosmetic sales are estimated to continue to grow in both the United States and other global markets, as many consumers feel that beauty products help in acheiving social and economic goals.
Copied and pasted from http://www.statista.com/topics/1008/cosmetics-industry/

Below is 2010 but shows the potential of the Skin Care Market.

The skin care industry is a multi-billion dollar business, estimated to be worth US 43 billion per year. It has steadily grown in the past years, and is expected to grow 6.8% more this year. Europe and the US are the biggest markets of the industry, accounting for over 50% of global skin care sales.
Much research and marketing are being poured into certain segments of the skin care industry. Recently, there has been a resurgence of natural/herbal products. Men who are becoming more aware about grooming are driving the men’s skin care industry,which is rapidly growing as well.
Information from: http://skincareindustrynews.com/category/skin-care-industry-statistics

Elixia has the potential to dwarf OXY. IMO