costs per sign, page-11

the 10c per sign was in an article on an interview with sala quite a while back...before the options diluted the share base.
If you include the excercised options you can turn that 10c figure per sign to around 6c per sign.


This is quite a good perspective and also adds to around 6c per share for each sign.

Remember LUMs product is significantly cheaper to build,uses only a fraction of the parts of a regular sign,costs significantly less to run (electricity wise),requires significanly less maintenance and also has a lot longer lifespan due to the above.
assuming staff costs double and other costs remain the same......including depreciation at 5% on signs also:
All $ in AUD, simpler.
Sales revenue = $750K per sign
Cost of each sign $4.5m
Earnings multiplier of 12
calc value per share on est EBIT
10 signs EBIT 3.8m = $0.46 per share
20 signs EBIT 9.0m = $1.09 per share
30 signs EBIT 14.3m = $1.72 per share

with jv arrangements, no additional o/s marketing costs to be borne by LUM.