Could the game changer be "gillette", page-3

not OBJ tech but it will be interesting to see how long they get this to market

does however reinforce the focus on innovation
Gillette is working on its newest innovation: a heated razor

Apr 2, 2017, 6:25pm EDT
David L. HarrisAssociate Managing EditorBoston Business Journal
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Gillette filed a patent… more
GILLETTE/U.S. PATENT AND TRADEMARK OFFICE
Gillette, the Procter & Gamble-owned razor maker that's headquartered in Boston, is working on a new kind of razor that has some heat to it.
The company filed a patent on March 9 for "heated shaving razors"— a shaving razor cartridge that would warm up when a consumer puts the razor in a battery-powered housing unit.
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Gillette filed a patent application for a heated razor.
GILLETTE/U.S. PATENT AND TRADEMARK OFFICE
"A heating element is mounted to the housing for transferring heat during a shaving stroke," the patent application states. "The heating element includes a skin contacting surface and an opposing bottom surface defined by a perimeter wall."
The application states that "users of wet-shave razors generally appreciate a feeling of warmth against their skin during shaving. The warmth feels good, resulting in a more comfortable shaving experience."
Gillette says in the application that various attempts have been made to provide a warm feeling during shaving — including shaving creams that warm up after being released from a canister and razor heads that have been heated using hot air or heating elements.
But there have been safety issues with those other methods.
"Accordingly, there is a need to provide a shaving razor capable of delivering safe and reliable heating that is noticeable to the consumer during a shaving stroke," the application states.
Procter & Gamble (NYSE: PG) spokeswoman Kara Buckley said the company doesn't comment on patent applications.
"However, what I can tell you is that: Innovation has been an important part of our heritage since our founder changed the way men shave forever in 1901," said Buckley in an email. "For over a century, we’ve pushed ourselves to make the shaving experience better and better for men – and we remain focused on this goal today, right here from the heart of Boston."
P&G owns multiple grooming brands, including Braun, Fusion, Gillette and Venus.