course of action in case of announcement, page-2

"thus we have decided that a reasonable plan of action would be to sell on our price estimates and trade from thereon, possibly reentering entirely the next day should a retrace occur."

I think you need a plan for several possible scenarios.

Best possible scenario:

If OBJ announce licensing deal with GSK, 150m upfront payment, min 5% royalties on a multi billion dollar drug, then you'll never see sub 10c again. I'd speculate that within days it'll be over 20c.