A scary new Covid variant? What year is this?For a moment, let’s...

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    For a moment, let’s consider “the news” as just another media content mill, just one more catalogue of potentially diverting slop to get eyes on advertising space, and you can see the same process happening.

    It’s a narrative factory grown bloated on its monopoly, churning out mass produced content at an increasingly frantic pace to keep hold of public attention, and abandoning any idea of coherence or even basic common sense in the process.

    We’re back to Covid, because they just need to talk about something that people will engage with, because the media landscape shifts at such a pace they run out of stories to tell, and have to keep remaking the classics.

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