Patience is required. First, design teams/architects need to...

Patience is required.

First, design teams/architects need to know we exist, that the products deliver something of value to them, that it'll work as described, is appropriately certified, will be interoperable/compatible with other building elements, that it can be manufactured in the quantities they want and in timeframes that suit them.
Then they might specify it.
Sales will come shortly before or after construction starts, not before.
For CPV 's products on large projects, the lag between specification and sales could be years.
I'm looking forward to announcements in regard to specification on large projects. That's where the real money will be.

Sales for smaller projects and retro-fits will hopefully start flowing through in the mean-time, but are still subject to lag between planning/design and construction.