The West had an article on craft brewers and how they all posted...

The West had an article on craft brewers and how they all posted a terrific result over the Christmas period.
The article said that 30% of the beer poured at the Royal Hotel, which is owned by Empire was from Empires Colonial brand of beer from Margaret River.

Now this seems to me like a sound business model. Market a product and then create the demand. Empire only own 1 Pub at this stage but it has been said that they plan to purchase pubs all over Australia.

I rate this as a hold at the moment, but would certainly upgrade to a buy if they purchased 1 or more pubs to market their product and create an increased demand whilst increasing an income stream to finance future expansion of retail outlets or manufacturing.