Nervous about what?I see Kogan expanding into new verticals as a very strategic move because that is how they differentiate against Amazon, and if they survive Amazon’s threat, they will get extra boost. Whereas, businesses that sells things that Amazon sells, can get crushed.
Kogan now surpasses JB Hifi on online sales revenue, and if you believe online retail will overtake brick-and-mortar retail one day then don’t be afraid.
What’s smart about Kogan is that their new verticals are all paperwork, they don’t even need to do much, just offer good deals. For example, if their credit card offers free insurance for no fee, I’m in. Their NBN price is cheap, I’m in. And if they give incentives for being a customer on multiple verticals, I’m in. So, as long as they keep their verticals’ offers attractive, they are ok.
Happy to hear others’ opinions
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