crisis

I see they now have James Moses from Fortbridge Consulting looking after the spin.

This is one of their functions as taken from the Fortbridge website

CRISIS PR
Fortbridge consultants and associates have extensive expertise in the specialist fields of issues and crisis management.

Whether clients need advice on impending issues, or access to experienced practitioners with proven systems for managing a crisis, Fortbridge can assist board and executive teams mitigate the risk of significant operational and corporate reputation exposures.

Fortbridge lead Crisis PR adviser Robert Luttrell (Luttrell & Associates) provides specialist advice to clients requiring assistance with crisis management and business continuity plans. We can help clients to develop, update and test these to ensure they remain relevant.

For clients with significant capital investment and infrastructure exposures, we are able to design and conduct scenario-based simulations to test crisis plans and challenge all levels of management - including the board. We can also conduct audits of incidents to provide an objective record and to capture learnings.

Fortbridge and its associate advisers - through in-house and external consulting roles - have over two decades' experience is assisting major corporations successfully manage crises.

So now we have $100,000's of shareholders funds being spent on creating spin.

But didnt management created the mess in the first place. Why are our funds now being used to create spin to tell us that all will be well with the new vision.

It just does not make any sense. Shareholders funds being used to have someone come in and tell them how to create the spin to fix up their imcompetency.

What?