DC was very excited about the long term prospects for I am Kamu and ever since we acquired the brand for €1 a lot more resources have been devoted to the brand including a new website and lots of marketing to push sales. I would not be surprised with expanding its marketing outside of the EU, especially since this is the only brand we own 100% and something we could sell to Henkel one day after we build it up to the level of the other IB brands that they recently acquired.
As DC likes to say...... Watch this space
CROWD 50/50 JV Zoe01 Major UPSIDE, page-90
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