Now, some eight months in the job, Cryosite CEO John Hogg is driving marketing change.
To illustrate, Hogg has revamped the group's website.
There is now a heavy emphasis on Cryosite's cold-chain logistics role, need for bio-security, clean-room quality and its credentials with regulators such as the TGA/Therapeutic Goods Administration.
In a new initiative, Hogg has installed a 'virtual tour' of the group's headquarters at South Granville, NSW.
It's clear from the 2:48 tour that Cryosite runs a high-tech, lean-staffed and hard-to-compete-with, moated operation.
A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.
(20min delay)