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12:25
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Originally posted by CBRInvestor
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Speaking as a user of SelfWealth, I do like them as a broker mainly for the price as do many others but I wonder what it's costing them. I've transacted $100K+ in securities and cash and I've probably spent a maximum of $50 over the last year. Now as a customer I have a right to their customer support and brokerage networks. if I had to guess, I'm probably costing them more then I am making them. of course this is only anecdotal but maybe there's a reason that brokers charge higher rates here in Australia, where the daily volume for the entire ASX is smaller than Apple. I disagree with the growth at all costs model for a business that is largely commoditised. If SelfWealth acquired all of these customers through low fees but eventually has to increase the fees they will quickly realise that many of their customer-base will move to the next low fee broker. I'm interested to see managements next choices going forward.
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When a business has price as its moat - which I sense is what your post infers - competitors are able to cross that moat with ease.
