Hi @breal, I was quite sceptical when the deal with MC was...

Hi @breal, I was quite sceptical when the deal with MC was announced, however, regardless of how "on the nose" he may be with the vocal social media chums, he is an articulate communicator, who can and does get media attention - as another poster noted; he does have a pretty strong following in India.

My surprise at the Current Affair piece was that there was no mention of "Wheezo" only of "Respiri". Now that may well have been a contrived and deliberate plan so as the investment company was searched for, rather than the product name.

The jury remains out IMO, no doubt a slow and methodical build up is probably the best - now lets get some feedback from the Medparliament event - that will be worth looking at.

Cheers

Cabe