this lot also claim to have the whole vertical in place for hemp...

this lot also claim to have the whole vertical in place for hemp in Australia

https://www.hempfoods.com.au/page/about-us-new/
Hemp Foods Australia is the largest Australian Certified Organic Hemp Food Wholesaler, Retailer, Manufacturer and Exporter in the Southern Hemisphere.

Hemp Foods Australia was Founded by Paul Benhaim in 1999. Paul became well known after starting the UK Hemp Industry in 1993 creating Europe’s best selling Health Snack (9Bar) . Europe’s best selling Health Snack

Most players in the hemp or cannabis industry are Jewish so I won't say QBL has any unique angle there... for example to land a big deal with Wesfarmers because of their Jewish connections...so definitely the competition will be there imo