Guys it's 2020, TLD don't mean much these days. They can buy and...

Guys it's 2020, TLD don't mean much these days. They can buy and market any domain they can get their hands on. Having a URL in the countries recognised commercial domain space that the company/brand is trading in is always a good idea. This would mean having a .com.au .co.uk. co.nz and so on.

But if I was the CTO be buying and marketing something like sleepcheck.health as the main domain so a url would look like this: https://sleepcheck.health

Here's some case studies https://get.health/casestudies.

It's 2020 and there are 1000's of new TLD, think outside the box

Dave