Customer Base/QUAD/Tap, page-398

I don't see what the big deal is with multiple names. They are a global company with subsidiaries.
Wesfarmers has multiple brands of Bunnings and Coles.

I actually really like the name quadpay of all the pay in 4. Imho it has the best association with paying in 4 than any other. Afterpay means you pay it after which is pretty good but really it's pay in 4. Sezzle is just a cookie cutter copy off zip with a name change. Look at their reports and you'd think the zip media person wrote sezles branding

afterpay have clearpay in the UK.....

You need to use the brand people know and Quadpays brand is growing exceptionally well.
.why would they break something that's working really well just because of a few whiny day traders on HotCopper have their knickers in a knot the shareprice isn't higher
Get a f*ing grip man!