I'm pretty sure this has been covered in some other thread at some previous time. But my thoughts......
If you think about it an Alexium customer may not be too keen on being upfront about using an Alexium product if previously they were using a toxic fire retardant. That could be tantamount to saying "so we are using a nontoxic fire retardant now but beforehand we've been using something that might kill you". Instead I'd expect that they'd quietly make the transition and then co-branding might appear at some point, if at all. I did think though that NC mentioned cobranding discussions at some point ages ago.
Parsifal
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