I like your mentioning the build a better mousetrap analogy…that’s exactly what I’m talking about…it rings true in consumer retail but not necessarily in healthcare.
A quick case study relevant to the 4DX vs. CYC debate — and why “better tech” doesn’t always win in medicine.
Let’s talk about flat-panel digital radiography (DR) and computed radiography (CR). Flat-panel DR is mostly superior to CR:
- Faster image capture (instant vs. minutes)
- Better image resolution
- Lower radiation dose
- Smoother workflow, fewer steps
You’d think hospitals would rush to upgrade, right? They didn’t…For more than a decade, CR hung on — and still does, it’s still being installed in many places.
Why?
Because for most standard X-rays, it didn’t change the diagnosis. Radiologists could still read the CR image and come to the same conclusion.
So while DR looked better and worked faster, it didn’t improve patient outcomes. And in medicine, that’s the real currency. Combine with this the point mentioned about CT departments running at capacity and you might see what I’m saying.
It’s a great parallel to what 4DX is up against. Even if their imaging looks better or provides cool visualizations, unless it proves (with large-scale peer-reviewed evidence) that it changes outcomes, reduces costs, improves workflows and burdens on overburdened departments, and most importantly IMPROVES treatment decisions — adoption is not a given.
Medicine doesn’t switch based on hype or marginal gains. It changes with hard evidence, economic justification, and clinical momentum. 4DX will need more than innovation — it will need proof, patience, and deep pockets.
I appreciate the smiley emoji. If it sounds like I’m getting riled up, I’m not, it just my direct writing style.
You of course are entitled to your opinions and investment decisions and most likely one or both of us will be wrong. If I knew how to put a smiley in I would prob put one here….
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I like your mentioning the build a better mousetrap...
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