"The Board has decided it is appropriate to assess the benefits...

"The Board has decided it is appropriate to assess the benefits of changing the company name. This work is currently underway,” Mr Plummer said.

At least they will achieve something this year. Should take a few million in consulting fees and additional payments to senior staff for overtime.

Look at the bright side though. If it were BSL it would take 1/2 a billion and would involve the unions taking a key vote. They would end up being called Marx Steel.