to goodfella - While you may be able to "kind of" work how much money is spent on acquiring a new customer from the figures released to the public there is no way without being privy to actuals internally that your statement can be relied on.
In any case, this is a variable cost associated with any business as it grows and in fact never ends.
Gross and nett costs of scalability decrease with every new customer so the conclusion you have reached with the data available to you is actually nonsense I'm afraid to say. Any business person who actually runs a company will tell you that.
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