There wasn't a big launch day when CBA changed their logo, so what's the big deal with Z1p? Why do we need a big song and dance day?
To me its a non event about logo rebranding.
I have seen other companies change their logo when I walk into a shop and I don't faint with excitement that they have changed their logo.
People are more interested in the product and how it can benefit them, rather than the colour, size or shape a logo has.
By using KOTO for the creative means someone has opened the 400million$ bag.
There wasn't a big launch day when CBA changed their logo, so...
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