It not a matter if he brand is brave or bold , its the strategic intent behind it , the marketing dollars that now have to go into it , the confusion it will cause with non ZIP customers like quad , who don't know who zip is .......
its a monumental gamble , there was nothing wrong with the old logo ,
remember this guy , it was only two months ago............................. wtf are they thinking ???????
I want to know how much this campaign cost them ??????????
It not a matter if he brand is brave or bold , its the strategic...
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