this is what I don't understand, you'd think doing it that way...

this is what I don't understand, you'd think doing it that way would be the common sense approach.
They were doing a good job with partnership announcements up until the last one which was JB HiFi. They saw that as material enough to announce but subsequent partnerships (eg. Microsoft, Stripe, Adyen, Shein) all weren't big enough to promote?

There's only 1 reason I can think of why these decent announcements are now buried in quarterlies and why any form of material announcement has stopped since April, and unfortunately its not a good one.