https://economictimes.indiatimes.com/tech/technology/buy-now-pay-later-is-the-flavour-of-festive-season-for-top-internet-firms/articleshow/85194811.cms?from=mdr
Top consumer internet companies, including Flipkart, Amazon, Paytm and Byju's, are betting big on India's nascent, yet fast-growing Buy-Now Pay-Later (BNPL) segment ahead of the upcoming festive season.
Flipkart is facilitating such transactions through subsidiary Flipkart Advanz, while Amazon has partnered with non-banking financial company Capital Float. Paytm is offering BNPL as part of its Postpaid service in a tie-up with Aditya Birla Finance. In the ed-tech space, Byju’s and Unacademy have partnered with Lazypay and Capital Float, respectively.
There are 33 BNPL-focussed startups in India, a mix of fintech NBFCs and payment service providers functioning as platform facilitators.
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