I think it will be extremely difficult for Affirm to launch from scratch in Australia where no one has heard of it. There are plenty of well established players here and I really think a lot of Australians are quite loyal to which companies they use. It'll take a lot of time and money to gain market share with Zip and Afterpay the clear leaders. Similar to Klarna, which never really took off here.
I think it will be extremely difficult for Affirm to launch from...
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