Zip.co is default Australian URL - there will be no traffic with GameStop as I imagine an Australian Zip customer can’t use their AUS Zip account to purchase. Zip.co/us is the American URL, but you would expect a lower number to the new URL in the month in which it completely changed names.
If you’re interested in SZL growth, track whether they’re seeing a meaningful move up the app rankings - that would show you a potential impact from the Target deal.
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