You ask a good question because it is a valid perceived risk...

You ask a good question because it is a valid perceived risk

while it makes perfect sense for a global brand

zip probably didn’t realise Square and APT were already in bed (announced in August) and they also probably didn’t realise Affirm were about to be announced as the first BNPL provider for Amazon US (announced in August) or that PayPal stepped up a gear with Japan. Zip probably presumed it was a good idea and good timing (announced in July) to rebrand quadpay in the US.

the former three are no doubt the biggest fintech names in the US and will only grow with these latest examples of partnerships, followed by Klarna.

Unlike quadpay, zip is a relatively unheard of brand in the US, and will now have to play catch up. This is likely to come at an increase in costs.

only time will tell how the rebrand plays out when comparing to peers, but it remains a risk for investors to keep an eye on.

the good news for newer entrants is that low $6 looks to be the floor for now, so not too much downside risk on these valuations.

my opinion only, dyor, not investment advice