I think they got the rebrand timing right, there would never actually be a “good time” to do it anyway. it might hurt growth last Q, but our Aussie brand is now on show in the big apple.
imagine a big Quadpay sign in NYC while trying to get the heavies to take ZIp seriously. it’s potentially why we’ve had those empty handed return flights to this point.
the SP is a b!tch but it’s exciting times for this company.
just letting it do it’s thing.
have a good day
I think they got the rebrand timing right, there would never...
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