BarronsFEATUREBlack Friday Disappointed This Year—at Least OnlineBy Avi SalzmanNov. 27, 2021 5:50 pm ETShoppers at the Galleria mall in Houston on Black Friday, Nov. 26.GETTY IMAGESSupply shortages may have impacted how consumers planned their holiday shopping, convincing more people to stock up on gifts early in case they couldn’t be shipped in time. That’s one takeaway from the early data on Black Friday sales, which paint a mixed picture for retailers.Adobe released statistics on Saturday that showed online sales on Thanksgiving were about the same as levels from a year ago, while Black Friday sales were down slightly from 2020—not quite the blockbuster they have been in the past. The sales figures come from records of more than 1 trillion online visits to retail websites, Adobe said.“For the first time ever, Black Friday saw a reversal of the growth trend of past years,” said Vivek Pandya, lead analyst for Adobe Digital Insights. “Shoppers are being strategic in their gift shopping, buying much earlier in the season and being flexible about when they shop to make sure they get the best deals.”
BarronsFEATUREBlack Friday Disappointed This Year—at Least...
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