Evening everyone, thought i'd post another snipet of insight on BNPL US data.
The big ramp up end of July is rebrand from QuadPay to Zip. This shows estimated data, not actual based on Google's analytics API. As you might be able to tell it shows a significant increase post Annual Report which I have referenced earlier.
I did mention in one of my earlier posts that the rebrand was ill timed, and I definitely stick with that as i've compared QuadPay and Zip data and I estimate that Zip missed out on approximately 100k users during this transition time. Never the less, the chart above does indicate that the rebrand was successfull.
For comparison APT, Affirm are at roughly 1.2 million visitors p/m, Klarna at 700k p/m, Zip 400k p/m.
Website traffic growth last 30 days:
APT: 1,122k to 1129k, 0.6% growth
Zip: 345k to 394k, 14% growth
Klarna: 723k to 721k, 0.2% decline
Affirm: 836k to 992k, 18% growth
Sezzle: 244k to 249k, 2% growth
All US traffic data
All looks quite positive for Zip and Affirm(taking the title as fastest growing BNPL).
Daily Price Movement / General Discussion, page-39079
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