Daily Price Movement / General Discussion, page-43186

Somewhat true, but most people know what they want and where to get it, before they buy.

the “discovery directory” is a minimal part of this value add and cyclical process.

unless of course you’re just browsing niche brands, in which case you would fall into the sezzle category, which is rife with high merchant turnover due to insolvency rates and failures of small businesses, which also equates to bad debts and a larger portion of lower value items.

it all sounds good in theory though, but as you said so yourself, you (the BNPL) wins the customer before checkout, and competition, the rebrand and other factors, are showing that zips (organic) customer traction continues to slow, recurring usage probably slowing too (as was evidenced in the last report on the slower/smaller TTV in the US). Offering referral fees is one thing, but recurring revenue and a longer life cycle of a customer, is another.

If you consider that zip started a year before Afterpay, and entered the US (via acquisition) a year after Afterpay, and look at the growth comparison of the two in line with the p&l position and financial position, it’s pretty interesting to say the least.


all imo, dyor