If you're paying someone $58 for a record youre nuts. (IMO)
"financial or non financial does not matter" ?. I'm not sure what deluded world you're living in. I can sell you a yellow pages directory for only $100m
Goodwill, branding, setup, IP, software are worth basically zip. Apple and Android can destroy these guys in one munch - easier for merchants, easier for customers, no infrastructure required, no middlemen.... All over red rover.
Will you really give me $58 for my name and phn number ?
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