I seem to be unable to follow what this company is actually...

I seem to be unable to follow what this company is actually planning to do to earn some cash. I thought it was sell sand from Arrowsmith North & Central (and then in the 22nd century sand from Muchea), but then management started mentioning building a glass factor in WA. Then there was some announcement about building a geothermal energy plant. Now it's suddenly about selling silica flour from Muchea. I'm completely lost. Perhaps they should build a glass factory after all, then build a pigment plant based on iron-ore powder, so they could supply the world with cheap rose-coloured spectacles ?

"We have daily enquiries from Asia asking if we can supply Australian made rose-coloured glass" said Bruce.

All IMHO, DYOR