These are all very good points raised. They also need to consider the size of the addressable market. 2017 shows the 99.95% market size to be very small globally. So no point taking the time and effort to produce super high quality if we cant sell all of it.
Would be great to understand how the addressable markets have change in that last 5 years, and whether its large enough to target on its own. Or a tiered scenario is required to maximise profits.
These are all very good points raised. They also need to...
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