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When two or more companies deliver the same substance to their patients then that company which has the most effective and cheapest delivery system wins out.

So, if company A asks EIF for a solution and it subsequently saves a lot of money, then obviously company B, who is a competitor, feels forced to see EIF as well.

That means:
1. An accelerated rate of agreements with EIF as competing companies seek an advantage. Some can involve large companies.
2. Little increase in costs for EIF providing a similar solution to a range of clients in many cases.
3. As there are delays, the pay-offs to come later on.

Gerry