datamotion

ASX / MEDIA RELEASE 05 NOVEMBER 2008
ELS039.2009
CERTIFIEDMAIL CHANGES NAME TO DATAMOTION
Synergy Equities Group Limited (“SYNERGY”, ASX : SYG) announces that its wholly owned subsidiary
Data-inCrypt®’s strategic alliance partner CertifiedMail.com, Inc. (“CertifiedMail”) (the ASX announcement of 31 Jan
08 refers) has changed its name to DataMotion, Inc. (“DataMotion”) (www.datamotion.com). The name change comes
as part of a re-branding initiative, which also includes the launch of DataMotion’s “Intelligent Information Transport”
(IIT) platform, an on-demand or on-site service offering that enhances business communications by enabling companies
to move, track, filter, audit, manage and secure sensitive information.
Building on CertifiedMail’s existing secure email platform, DataMotion provides a simple and effective workflow
solution that allows companies to communicate and collaborate securely with colleagues, business partners and
customers. DataMotion and the IIT platform leverage companies’ existing messaging infrastructure, middleware and
applications, empowering them to securely work with whomever they choose regardless of process, system or data
format. DataMotion’s military-grade encryption and secure connection, built on open standards, helps protect small,
medium and large enterprise email and other communications in transit to ensure that shared customer-to-business,
business-to-business and business-to-customer information is accurate, timely and trustworthy.
“With the volatility of the economy, companies are looking to efficiently share, secure, audit and manage the movement
of information from point to point,” said Frank Kenney, research director, Gartner (www.gartner.com). “Having a
platform that automates some of these governance processes without the expense of additional hardware or expensive
integration middleware -- means companies can be more transparent and confident that they are compliant with
industry, regional and legal regulations and mandates.”
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The re-branding and repositioning initiative is being driven by recently appointed President and Chief Operating
Officer, Kelly Mackin, and Executive Vice President and Chief Marketing Officer, Patti Dock, both highly seasoned
enterprise technology veterans (the ASX announcements of 02 & 17 Jul 08 refer).
Shareholders should note that CertifiedMail’s change of name to DataMotion does not impact upon the material aspects
of Data-inCrypt®’s existing strategic alliance with CertifiedMail - indeed the rebranding exercise, enhanced software
platform and resulting increased market exposure can only be of benefit to SYNERGY shareholders. Data-inCrypt®
looks forward to working with the team at DataMotion, and remains proud to represent its secure email and other
products in the Asia Pacific region at large.
Yours faithfully
Ronald Moir
Managing Director
SYNERGY EQUITIES GROUP LIMITED